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Our Leadership
LeadQual’s leadership team has spent
years helping companies generate more Internet visitors and
leads, and convert more leads into closed sales. Our team of
Internet marketing experts are driven to increase our clients’
Internet marketing ROI. Our leadership suite is headed by two
of the nation’s leading experts in Internet lead generation, lead live transfer and conversion.
Andrew Coleman - Co-Founder
Andrew Coleman is
widely known as one of the leading authorities on Search Engine
Marketing. Prior to starting LeadQual, Andrew served as the
Senior Vice President of Corporate Development and Finance at
HomeGain.com, the second largest real estate site on the web.
During his six years at HomeGain, Andrew led HomeGain’s
multi-million dollar SEM ad spend generating over 4 Million
unique users from over 1 Million unique keywords, thousands of
affiliates and hundreds of integrated partners. Under Andrew’s
leadership, HomeGain became known as an undisputed industry
leader in SEM strategies and tactics. Classified Ventures,
acquired HomeGain in July 2005, to add to their growing list of
leading Internet properties, including Cars.com, and
Apartments.com. Before Homegain, Andrew worked as the Vice
President of Corporate Development and Finance at TeleHub
Communications. He began his career at Price Waterhouse where he
served in the audit and consulting practices. Andrew, a CPA,
holds an MBA from Kellogg Graduate School of Management and a BS
from the University of Vermont.
Email Andrew
Glenn Houck - Co-Founder
Having spent years purely focused on Internet conversion, Glenn
Houck is viewed as the industry expert on turning clicks into
closed sales. Prior to LeadQual, Glenn served as Senior Vice
President at HomeGain.com, in charge of sales, marketing,
product development and technology development. During his 6
years at HomeGain, much of whose revenue was derived by success
based transaction fees from Internet leads, Glenn analyzed
conversion behaviors and trained thousands of real estate agents
and Brokers how to convert Internet leads to closed sales.
Glenn also developed conversion based technology tools to help
agents and brokers close thousands of home sale transactions.
Prior to HomeGain, Glenn spent 10 years at Pitney Bowes Credit
Corporation, leaving in 1999 as Director of Marketing. Glenn
holds an MBA from Sacred Heart University and a BA in Economics
from the University of Virginia, where he was a 3-year captain
of the Varsity Swimming team and a first team All American.
Email Glenn
John Erickson - Senior VP SEO
John Erickson is a recognized SEO expert, with over 6 years experience with
Search Engine Optimization. John also has extensive experience with online
business models, search engine marketing, technology management, product strategy and project management.
Prior to joining LeadQual, John served as SVP Technology and Strategy at HomeGain.com, leading
the application development, system support, project management and SEO teams.
While at HomeGain, John developed HomeGain's SEO program to gain prominent positions in all
major search engines, driving significant traffic and revenue.
Prior to HomeGain, John spent 10 years as a technology consultant specializing in
network technologies and strategies, and 15 years with US West and AT&T as a
systems analyst and manager. John is fascinated by technologies and their use
in creating and driving new applications and business, and is proud to be a mainframe assembly language programmer who
has kept pace with the many exciting transitions of the Internet era.
Greg Coleman – Senior VP Business Development
Greg Coleman is responsible for sales and business development at LeadQual. Greg has more than 14
years of sales and business development experience in a number of technology-related companies. Most
recently, Greg was the Vice President of Sales for OutStart, Inc. an eLearning and knowledge management
software company. Prior to OutStart, Greg was one of the original members of the executive team of
Participate Systems and head of sales when it was acquired by OutStart, Inc. Before Participate
Systems, Greg worked as the Director of Business Development at e.spire Communications responsible
for partnership and alliances for the telecommunications, data & internet services provider,
and Ameritech, Inc. in their mergers & acquisitions group leading transactions in the
telecommunications arena. Greg received his MBA from Kellogg Graduate School of Management and
graduated cum laude with BS in Economics from Vanderbilt University.
Email Greg
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