Search Engine Marketing
More Visitors for
Less Money! Higher ROI.
Paid Search, or Search Engine Marketing, allows businesses to bid for
advertising placement on the top search engines, like Google,
Yahoo!, MSN and AOL. This seemingly simple method of paid
advertising is actually quite complex and time-consuming for
businesses to manage. Additionally, paid search engine
marketing can be extremely costly to inexperienced bidders that
don't have a dedicated search marketing team and lack the
necessary tools to analyze ROI and other important analytics.
Most businesses that “do it on their own” spend significantly
more money for less visitors to their website especially if they don’t have
a good grasp on how search engines determine your ad position & rankings.
Your Bid is only a small fraction of the numerous points considered in
determining your rankings. This is where we could help! We take an
ROI-centric approach to increase conversion while maximizing your budget.
LeadQual solves the 5 challenges to Search Engine Marketing:
- Keyword selection: It is important to understand
how your consumers go about finding what they need on the search engines.
There are words that seem attractive but will not provide the ROI you are
seeking. Other words that seem too broad could work wonders at the right
cost per click. All this requires constant analysis and careful review of
the data. We have dedicated managers & analyst who specialize in analyzing
this type of search data.
- Advertising Creative: We match your
creative to each specific search term. You only have a few
words to convince the right searchers to come to your site.
We optimize your volume of clicks with the quality of your
visitors.
- Bidding Strategy: Using
state-of-the-art software we manage your bids to meet your
goals. We can optimize your campaigns to reach certain types
of clients, to maximize ROI, to meet your available budget
or to achieve your own custom strategic goals.
- Landing Pages: We’ll help you
develop landing pages that maximize lead capture. Every design
aspect of a landing page contributes greatly to the ultimate
conversion rate. Whether it is creating a new layout, changing
the focus of the messaging, testing different images, tweaking
your form – every little bit can have dramatic impact on your
ROI. We can help!
- ROI Tracking: Our analytics
system provides you with all the data needed to monitor ROI
metrics for your campaigns – including cost per lead and
cost per sale; even at a keyword level.
SEM Testimonials
“It has been wonderful working with LeadQual. Simply put, they
know their stuff. From day 1, they’ve worked closely with us in
optimizing our campaigns and catering to our various needs and
strategies. In the last 6 Months alone they have increased our
volume 51%, increased our registration rate 135% all while dropping
our cost per lead 55%! We’ve been happy with their high level of
service and personal attention and would recommend them to anyone
in need of their services”
Minesh Shah, Vice President of Marketing
How much does it costs? Is there a commitment time period?
We understand every business needs to weigh the pros and
cons of using third party SEM experts. Costs vary depending
on the size of your budget and your competitive landscape.
Fill out the short form on the right and we can get you a
customized quote and honest feedback on what it will take to
run a successful PPC campaign for your industry. We are also
one of the most flexible search marketing companies around in
regards to commitments. Most companies require long term
commitments. We don’t. We let our results take care of “retention”.
Fill out our form and let’s talk!
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