“Leadership is defined by results, not attributes”
- Peter Drucker

Our leaders don’t just stay on the cutting edge: they define it. Our team has spent years helping companies generate more internet visitors and leads, while converting more leads into closed sales.

Our leadership suite is headed by some of the nation’s leading experts in lead generation, lead live transfer and conversion. Read more about our leadership team below for insight into how we work, and why we are the best at what we do.

Andrew Coleman

Likes: All things sports including going to Tahoe with my wife and girls, and weekly late night hockey games.

Andrew Coleman is widely known as one of the leading authorities on Search Engine Marketing. Prior to starting LeadQual, Andrew served as the Senior Vice President of Corporate Development and Finance at HomeGain.com, the second largest real estate site on the web.

During his six years at HomeGain, Andrew led HomeGain’s multi-million dollar SEM ad spend generating over 4 Million unique users from over 1 Million unique keywords, thousands of affiliates and hundreds of integrated partners. Under Andrew’s leadership, HomeGain became known as an undisputed industry leader in SEM strategies and tactics. Classified Ventures, acquired HomeGain in July 2005, to add to their growing list of leading Internet properties, including Cars.com, and Apartments.com.

Before Homegain, Andrew worked as the Vice President of Corporate Development and Finance at TeleHub Communications. He began his career at Price Waterhouse where he served in the audit and consulting practices. Andrew, a CPA, holds an MBA from Kellogg Graduate School of Management and a BS from the University of Vermont.

Connect with Andrew:
Email | LinkedIn

Glenn Houck

Likes: Playing golf and skiing with my family. Watching my kids' sports events. UVA Swimming.

Having spent years purely focused on Internet conversion, Glenn Houck is viewed as the industry expert on turning clicks into closed sales.

Prior to LeadQual, Glenn served as Senior Vice President at HomeGain.com, in charge of sales, marketing, product development and technology development. During his 6 years at HomeGain, much of whose revenue was derived by success based transaction fees from Internet leads, Glenn analyzed conversion behaviors and trained thousands of real estate agents and Brokers how to convert Internet leads to closed sales.

Glenn also developed conversion based technology tools to help agents and brokers close thousands of home sale transactions. Prior to HomeGain, Glenn spent 10 years at Pitney Bowes Credit Corporation, leaving in 1999 as Director of Marketing. Glenn holds an MBA from Sacred Heart University and a BA in Economics from the University of Virginia, where he was a 3-year captain of the Varsity Swimming team and a first team All American.

Connect with Glen
Email | LinkedIn

Paul H. Rhyu
Chief Strategy & Product Officer

Paul Rhyu
Likes: Golf, travel, rock climing, food, (Paso Robles) wine.
Dislikes: Road rage.

Paul Rhyu has had an extensive career in strategy consulting and online marketing spanning over 20 years. He is currently Chief Product & Strategy Officer at LeadQual where he will drive the next stage of growth for the Full-Service Digital and Performance Marketing Agency. With a proven track record of building and leading high-performance teams in Digital Marketing and client service organizations, he has consistently driven accelerated growth and/or executed complex turnarounds for the businesses that he has led, leveraging a combination of:

  • rigorous analytics and strategic insights;
  • redesign of teams and scalable processes;
  • highly innovative and collaborative problem-solving;
  • and an entrepreneurial (player-coach) leadership style to drive execution.

As Senior Vice-President of Digital Media and Marketing Operations at Apollo Group (University of Phoenix), Paul leveraged all these elements to build and lead a 45-person team that not only managed one of the largest digital media budgets in the world, but also optimized end-to-end (creative-to-conversion) metrics across all digital channels to deliver double-digit growth with double-digit savings.

Over the past decade, Paul has held several other executive positions in Internet marketing. He was a Vice-President at QuinStreet, where he was the General Manager of the Mortgage vertical, and was subsequently the General Manager of ClassesUSA, a division of Experian.

Prior to that, Paul was a Partner at the strategy consulting firm Monitor Group, where he led strategy engagements for global enterprises in the telecoms, technology, consumer goods and automotive industries across four continents. While at Monitor, Paul was a leader in the Global Technology & Innovation practice, the founding partner of the Rio de Janeiro office and a key part of the leadership team for Monitor-Asia. Later, he drove a rapid turnaround as CEO of Haansoft, the leading consumer software company in Korea.

Paul earned his Bachelors in History at Princeton University and his Masters in International Management at Hautes Etudes Commerciales in Paris, France. He is also trilingual in English-French-Spanish, having lived, worked and conducted business in over eight countries.

Connect with Paul
Email | LinkedIn

JT Benton
Senior VP, Sales and Marketing

JT Benton
Likes: Fishing, Pabst Blue Ribbon, college sports, hipster coffee, skinny jeans, office pranks.
Dislikes: Deviled eggs and negativity. Just gross.

JT Benton is a digital marketing thought leader with extensive leadership experience. His full-funnel approach and sales cycle expertise has set him apart as an innovator within the performance marketing community. Benton's focus on emerging digital, mobile and social media as new-growth opportunities is viewed by many as industry-leading for its performance and disruption.

In addition to his responsibilities within LeadQual, JT has been featured as speaker at numerous marketing conferences and gatherings. He has been a fixture at LeadsCon, both as a presenter at the Buyers Summit and as a panel participant and moderator on topics such as mobile advertising and inbound call marketing. He has also been a panelist at The Digital World Expo, the Mobile Marketing Summit, and has participated in several mobile monetization discussions hosted by the App Developers Alliance. In 2013, JT was a finalist for the LeadsCouncil's Industry Executive of the Year Award. He currently serves on the LeadsCon Advisory Counsel.

JT graduated from DePauw University with a Bachelor of Arts degree in Communication. While there, he competed as a member of both the varsity football and track and field programs, earning all conference honors in each.

JT lives in Tempe, Arizona, with his wife Jennie and two children, Miller and Colt. When not working or enjoying time with family, he's usually fishing. Or saying 'watch this' just before visiting an emergency room.

Connect with JT
Email | LinkedIn

John Erickson
Senior VP SEO and Technology

Likes: Traveling – especially Europe and Eastern Europe, avid skier, hiker and bicyclist. Being a father keeps John very busy with school sports, science projects, math homework and all those fun things.

John Erickson is a recognized SEO expert, with over 14 years experience with Search Engine Optimization. John also has extensive experience with online business models, search engine marketing, technology management, information security, product strategy and project management.

Prior to joining LeadQual, John served as SVP Technology and Strategy at HomeGain.com, leading the application development, system support, project management and SEO teams. While at HomeGain, John developed HomeGain’s SEO program to gain prominent positions in all major search engines, driving significant traffic and revenue.

Prior to HomeGain, John spent 10 years as a technology consultant specializing in network technologies and strategies, and 15 years with US West and AT&T as a systems analyst and manager. John is fascinated by technologies and their use in creating and driving new applications and business, and is proud to be a mainframe assembly language programmer who has kept pace with the many exciting transitions of the Internet era.

Connect with John
Email | LinkedIn

Patrick Wang
VP of Marketing
Platforms & Operations

Likes: Electric Cars, Fencing, and making up idioms: "Get your crabs in a pot!"
Dislikes: Static Electricity Shocks and Apples (Childhood trauma)

Patrick Wang has spent the last six years living and breathing the world of online advertising at Leadqual. Patrick was Leadqual’s 8th employee, and has developed Leadqual’s core suite of marketing platforms including Leadqual’s proprietary bid management algorithms, predictive customer lifetime value models, and large scale campaign management strategies.

Patrick is a MBA Candidate at the Berkeley Haas School of Business and holds a BA in Economics from UC Berkeley.

Patrick is also an avid Electric Car Enthusiast, owns the 10th Chevrolet Volt produced, and authors two electric vehicle blogs, www.mychevroletvolt.com and www.mycadillacelr.com. As part of this he’s been featured in a national Chevrolet Volt advertisement.

Connect with Patrick:
Email | LinkedIn

John Vivanco
Director of SEO

Likes: Surfing, Mountain Biking, Food in general, SEO Emergencies
Dislikes: Evil Space Aliens

John Vivanco brings over seven years of search engine optimization and web management experience to LeadQual. John’s career began in web design and development back in the late 1990’s, which naturally moved into search engine optimization strategies. SEO became an obsession and he built affiliate site after affiliate site to rank on highly competitive keywords. From there he took this expertise and passion out to clients and really focused in on helping local businesses succeed online, managing projects large and small, bringing teams where needed.

From John’s perspective – "SEO is not a quick hit unless you want to destroy your brand. It must be built from the ground up with real and engaging content along with user interaction so that it stands the test of time with any algorithm shift"

Through his combined experience in web development and SEO, John’s holistic view of search engine optimization allows him to quickly analyze client websites from the ground up, whether they have 2 million pages and multitudes of issues, or just a handful of pages.

Connect with John
Email | LinkedIn

Elizabeth Silvermaster
Elizabeth Silvermaster
Director of Affiliate Marketing

Likes: SF Giants (and the crab sandwich at AT&T park), Reptiles of all scales, witty conversation
Dislikes: Sudden Google algorithm changes, grumpy or arrogant attitudes, earthquakes.

Elizabeth Silvermaster stumbled upon affiliate marketing almost on accident in 2007. While trying to figure out the next direction of her career, affiliate marketing was recommended to her by a friend and fellow colleague – and quickly became a natural fit for her strong background in customer service, sales and marketing.

During her three years at Commission Junction, she was never afraid to approach different departments to understand how they intersected. Through these conversations, she developed a strong sense of all aspects of affiliate marketing from technical implementation, to fraud detection, to publisher model development, to revenue optimization.

Known as one of the most knowledgeable within the affiliate marketing industry, she is well connected and respected among her affiliate peers. She graduated from UCSB with a Bachelor’s Degree in Political Science – and on her down time enjoys traveling with her husband to anywhere tropical or mountainous, playing time management or strategy PC games, and laughing loudly and often.

Connect with Elizabeth
Email | LinkedIn


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