Internet Response Whitepapers

Rapid Response to Internet Leads Drives Conversion

Internet leads die a quick death. Based on data from a MIT Study, the odds of contacting a lead in 5 minutes versus 30 minutes drop by 100 times. In fact, from just 5 minutes to 10 minutes the odds decrease by 5 times. LeadQual data indicates the first to contact a lead increases conversions 238%. Why is this the case? Since consumers on average complete 3-5 leads forms for each purchase and each lead form can be resold multiple times the consumer may receive a dozen or more solicitations. >> Read More

Royal LePage Increases Conversion 52%

LeadQual worked with Royal LePage to implement a rapid lead response system for its GetHomes lead generation product. The new process involved splitting GetHomes inbound internet leads into two groups. The first group continued to be responded to using the historical approach. Under this scenario, when a prospective buyer completed an inquiry form, the lead was assigned to the appropriate agent based on geography. Agents would follow-up on internet inquiries based on their time available and prioritize based on their perceived quality of the lead. >> Read More

Improving Conversion of Internet Leads in Education

LeadQual conducted a study of 423 leads submitted weekdays before 5:00 PM to 92 different schools to determine what percent of internet leads receive a phone response (the horizontal axis on the graph below) and how quickly schools respond (vertical axis). The results indicate only 63% of web inquiries, on average, ever receive a phone response. For leads that receive a response, the return call is hours later - more than 7 hours later, on average. >> Read More

Lead Response in Mortgage: Challenge and Opportunity

In a study that reveals both a challenge and an opportunity for lenders that generate or purchase mortgage leads from the Internet, LeadQual found that only 40% of Internet inquiries received a telephone response. In the study, 391 mortgage leads were submitted to 136 lenders. 60% of the leads did not receive a response. Of those leads that did receive a response within a 24 hour period, the return call was nearly 7 hours later, on average. >> Read More

Testimonials:

"We were able to increase the conversion to closed home sales on our Internet leads by 52%. Even more than the results, we have been amazed with the commitment LeadQual has made to our success."
Carolyn Cheng , Vice President
Royal LePage

"LeadQual is extremely responsive and provides a terrific service. Their approach mirrors our own – extremely analytical and driven to improve conversion."
Mara Fineshriber , Director of Marketing
Western Governors University

"The system makes my loan officers so much more productive. They can’t wait for the ping from LeadQual saying they have a qualified lead on the line. We are getting better lead-to-app rates and funding rates on leads qualified by LeadQual than leads that we run without their services."
John Miller , Managing Partner
Malcap Mortgage